Aggregate Space Gallery

The Brief

In this project, I came on board to help Aggregate space gallery with their email marketing. I created the email templates for them to utilize as well as helped them with the best strategies and approaches for increasing their open rate and click-through rate.

I was also involved in helping with leveraging their email marketing for their in-person event seeking to bring together artists and educate them as they transition through the pandemic era

Step 1

How we started

We started the project with an introductory call to familiarise ourselves with each other, identify the goals of the project and set the pace for our work.

Step 2

Email systems audit

I audited their email system on Mailchimp and identified the potential for growth, the changes they needed and how to approach te process to ensure optimum results.

Step 3

Implementing the changes

I took charge of their mailchimp account and impelmented the changes I had proposed earlier. This included changes to the email templates,changes to cal to action and proposing a better structure for the copy.

Step 4

International Awards

We launched the new email sequence with the changes that I had recommended and the results were evident.

Step 5

International Awards

With the foundations laid out we had a final meeting where I shared the next steps for them to continue with to ensure the success of their project.

The Results

+86%

Increase in

Click through rate

+69%

Increase in open rate

$1,608

Revenue saved

Edd was simply a pleasure to work with. His positive attitude and insights helped our team build more beautiful, clear, relevant content for our e-newsletter. As a destination gallery in Oakland, CA ran by artists, we struggled with creating content that would draw in potential new visitors. Edd's work helped us learn new ways to invite a new set of constituents to come to our space and engage with the important work from ASG artists. We are deeply grateful for this advisement and new framework that Edd provided. We highly recommend him for projects like ours.

Willis M.

Founder, Aggregate Space Gallery

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